The case study approach to scenario planning semantic scholar. The following example may be relevant to your organization. Jan 10, 2018 this case study demonstrates that scenario planning can be practiced effectively by organizations in the publishing industry. The authors, experienced in case study design, development, and method for teaching in an mba program, used the case study approach to create a scenario planning strategy to analyze a companys product and move the company through its decisionmaking dilemmas. This case study uses the global bike data set, which has exclusively been created for sap ua global curricula. Case study 2 primary caregiver is the daughter, polly anna. Blossom presentation blossom is a 20yearold telesales operator who feels that she is going mad with anxiety. Scenario analysis and design workshop, july 57, 2005 48.
The authors, experienced in case study design, development, and method for teaching in an mba program, used the case study approach to create a scenario planning strategy to analyze a companys. Dpz gets projects up and running faster with urbanfootprint. Scenario planning at british airways a case study moyer, 1996 is analyzed below. Figure 1 shows different purposes of the scenario planning. Ralph marra, southwest water resources consulting, llc utility case study. Scenario planning is not focused on the organization its. Scenario planning allows a community to evaluate the likely outcomes of existing plans and to explore possible benefits and costs of alternative futures. A scenariobased roadmapping method for strategic planning and forecasting. Each scenario includes separate questions and debriefs for undergraduate. A case study in risk formulation article pdf available in international journal of forensic mental health 2. The more your business experiences supply side volatility, demand uncertainty, or both, the more you need to understand their impact and the ability to respond. Workshop on scenario planning for climate change adaptation decision making. Scenario planning to guide longterm investments in agricultural.
Founded in 1980 by andres duany and elizabeth platerzyberk, two founding members of the congress for new urbanism, dpzs work is dedicated to creating environmentally resilient and economically thriving places. This article is aimed at readers who are using, or have considered using, scenarios as a strategic planning tool and are interested in finding out about another companys experiences in developing and using this technique. Scenario planning is believed to be an efficient organizational intervention in reducing. They consider longterm trends in economics, energy supply and demand, geopolitical shifts and social change. Consult as many people as possible in the development process so they feel ownership with the final product. Scenario planning is a strategic planning method that organizations use to develop flexible longterm plans. Using live cases to learn scenario planning how the. Scenario planning at british airwaysa case study pdf.
How did the actual value derived from the scenario planning compare with prelearning live case studyspecific objectives in each case. Heshe has been given the option of termination and being reported to the police for diversion of narcotics a criminal action or taking leave time and going to treatment. Its overall purpose is discussed and two complementary. Past history blossom has no significant past medical or mental health history. Scenario planning to guide longterm investments in. As a simple proof of concept the user can explore different scenarios in each case study by indicating the relative weightings to be used for the decision making. Fsg believes theres only one way to properly learn how to do scenario planning, and that is to actually do it, in a real strategic context, and not as a generic business case from outside the organization.
Schoemaker among the many tools a manager can use for strategic planning, sce narjo planning stands out for its ability to capture a whole range. There is no right methodthe choice depends on the purpose of the scenariobased intervention and how it fits the. Scenario planning exercise by british airways examines plausibility and possibility to address some of the shortcomings of the airline strategy to foresee the future. This chapter explains the ospa methodology and describes method choices to help skilled practitioners to improve the effectiveness of scenario planning in practice. Pdf scenario planning is fun and engaging and is a good opportunity to revisit your companys core strengths and competitive advantage. Production planning and execution pp case study this case study explains an integrated production planning and execution process in detail and thus fosters a thorough understanding of each process step and underlying sap functionality.
Scenario planning at british airwaysa case study phase which gave them a clear understanding of the objectives of the scenarios and of the stories themselves. Handson training in scenarios and alternative futures planning. Case studies and examples organizing and planning for. It assists them with thinking, in advance, about the many ways the future may unfold and how they can be responsive, resilient, and effective, as the future becomes reality. A major choice is between deductive and inductive building methods, with other options available. The corporate strategy department successfully introduced scenario planning to the airlines management during 1994 and 1995. A tool for strategic thinking final case summary by wanyi chow.
Scenario planning challenges management to revisit its assumptions about its industry and consider a wider range of. Scenario planning at british airwaysa case study 3 it is a major exercise plan it well, take the time to do the design and research properly and show progress along the way. An exceptional content it can always operate in drive optimum traffic to your site leading to growth in organisation in 2018. Scenario planning allows executives to explore and prepare for several alternative futures. Scenario planning is a practical tool for collective strategic thinking in organizations, especially when external uncertainty is high. If scenario planning is focused in old business, its purpose should be to evaluate existing strategies or products. Bulding scenarios for environmental, nature and spatial planning. This case study demonstrates that scenario planning can be practiced effectively by organizations in the publishing industry. Scenario planning is a disciplined method for imagining possible futures that companies have applied to a great range of issues. Write a 250 word or more description of a case study that you create including a scenario and the explanation. In the preparatory phase the focus is on themes and their corresponding time frames.
To determine the objectives, it is important to consider the context in which the scenarios will be used. Case study tucson, az embrace climate uncertainty and. On examination blossom describes feeling anxious much of time. Also scenario planning is a tool which helps people to think in the future and to change their assumptions. Management tools scenario and contingency planning bain. A case study in a testing, inspection and certification company. For an excellent example of strategic planning at work, consider the following case study. Scenario planning case studies using open government data. The scenario development phase of the project was positioned so that the learning remained within the company and was extended beyond the scenario development team.
A case study is a story about something unique, special, or interestingstories can be about individuals, organizations, processes, programs, neighborhoods, institutions, and even events. With scenario planning, a community can better realize its long term planning and development goals while also achieving important state and federal goals and requirements. Jun 08, 2017 scenario analysis allows management to easily understand changes and how to respond effectively. Scenario planning allows organizations to explore the world in which they operate.
They also help governments, academia and other businesses understand the possibilities and. How to build scenarios in preparation for or during. Providing insight for impact scenario planning is a management tool that is designed to allow organizations to evaluate the efficacy of strategies, tactics, and plans under a range of possible future environments. Scaling down global scenarios to create ni region scenarios. Scenario planning at british airwaysa case study pdf free. Clinical case scenarios for generalised anxiety disorder for. Bmj is a healthcare knowledge provider of trusted medical information and services that today employs 470 staff in our uk head office and global hubs.
Scenario planning at british airways a case study kathy moyer introduction british airways recently undertook its first scenario planning exercise in order to develop further its stra tegic thinking in light of an uncertain future. Scenario planning case solution and analysis, hbs case study. The video for this case study features oliver freeman, a leading figure in scenario planning internationally. Learning from the future through scenario planning michael j blyth four scenes pty ltd march 2005 decisions made today are usually for an uncertain future. Three decades of scenario planning in shell case study. Cisco and monitor global business network set out to develop scenarios that answered important questions about the future of the internet. Scenario planning as organizational intervention cbs research. With scenario planning, a community can better realize its long term planning and development goals while also. The future is unknowable, yet we choose to devote a lot of resources and effort to discussing and studying possibilities before we make decisions about new directions or new investments. Financial plan with solutions of a real life case study.
Bmj is a healthcare knowledge provider of trusted medical information and services that today employs. They also help governments, academia and other businesses understand the possibilities and uncertainties ahead. Generalised anxiety disorder 2011 8 case scenario 2. Contingency planning assesses what effect sudden market changes or business disruptions might have on a company and devises strategies to deal with them. For a structured scenario planning, organizations would do well to consider the 8 step plan. Before we begin, let me give you a quick overview of todays presentation. Patients daughter states that she patient used to be on blood pressure medicine but didnt like the way it made her feel. Although you may not be able to use these scenarios in. Create a case study based on one of the categories of abuse. The purpose of scenario planning scenario planning provides a means for ordering perceptions about how the future may play out and determining what strategic decisions today offer the best chance of success tomorrow. Dpz is a worldrenowned urban planning and design firm.
Scenario planning at british airwaysa case study sciencedirect. Note this case study is published in steven fernandes book there is always a financial solution published by bestsellers18 which is a compilation of different case studies. Scenario planning enables professionals, and the public, to respond dynamically to an unknown future. Pdf a scenariobased roadmapping method for strategic. In short, it is a perfect tool for todays increasingly uncertain and volatile world. Case study tucson, az embrace climate uncertainty and implement noregrets solutions with scenario planning while downscaled projections have their place in. Using scenario planning to reshape strategy case study help. It differs from other strategic planning methods, such as contingency planning, sensitivity analysis, and computer.
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